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Glossary

Value Proposition

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The value proposition is composed of a common understanding of patient flow to identify where value is being lost, where new value can be created and how the company can best capture that value. This understanding needs to be established early in the product’s development, optimally during phase II. 2. Create value for all stakeholders by understanding needs.

Other glossary definitions

P

Pharmaceutical Establishment License (PEL)

Whilst marketing approval is granted for a given product, the company applying for marketing license…

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D

Dysfunction

Failure of the medical device under investigation to function as intended when used in accordance…

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