Early Asset Strategic Positioning Enhances Product Development Plan

Published on: Aug 9th, 2022

A French based research company was looking for a proper guidance on positioning their main asset and estimate the market potential. We worked alongside the Client to identify the first indication, provided analysis of the price potential and helped developing a Value Proposition. This critical information helped to clarify a robust, science-based and business-oriented position and provided a strong foundation for successful product development.